Market share of SVOD providers in Australia 2023, by revenue

Published by
Christopher Hughes,
Dec 18, 2023
In 2023, Netflix had an estimated market share of 32 percent in the Australian subscription video-on-demand (SVOD) market, based on revenue. Disney+ had a market share of 17 percent, almost as high as Australian competitor Foxtel. Disney+ was launched in late 2019 and quickly made its mark on the global SVOD industry, and the Australian market was no exception.

Estimated market share of subscription video-on-demand (SVOD) providers in Australia in 2023, by revenue

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Release date

December 2023

Region

Australia

Survey time period

2023

Supplementary notes

*Foxtel operates a range of SVOD services including Binge, Kayo, and Foxtel Now.
The 'other’ category includes a range of smaller, niche SVOD services available in Australia, including HayU, Britbox, Kanopy, YouTube Premium, Acorn TV and many others. ‘Amazon Prime Video’ revenue is underrepresented due to its subscription also providing other non-SVOD services.

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